Why use a poster campaign for your advance publicity?
Most successful travelling events companies wouldn’t consider an advertising campaign without their advance poster publicity. Research shows that around 63% of attendance at events comes directly from the advance poster campaign, with the remaining from other forms of advertising which normally costs much more! The average lifespan of a poster in a shop window is approximately four weeks, thousands will have walked past your event's posters or sat and read your posters. Repetition of visual exposure towards potential customers created by a high impact poster advertising campaign gives your event's publicity the best chance of being remembered and therefore attended.
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